Privacy Policy

Effective Date: July 4, 2026

Last Updated: July 4, 2026

Aphorea ("Aphorea," "we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit www.aphorea.com, make a purchase, create an account, communicate with us, or otherwise interact with our website, products, and services.

By accessing or using our website, you agree to the practices described in this Privacy Policy.

1. Our Commitment to Privacy

At Aphorea, we believe trust is as valuable as the pieces we create.

Every necklace, ring, bracelet, and custom creation begins with a relationship. Protecting your personal information is part of honoring that relationship.

We collect only the information necessary to provide exceptional service, fulfill your orders, personalize your experience, and continually improve Aphorea.

2. Information We Collect

Depending on how you interact with us, we may collect the following categories of information.

Personal Information You Provide

This includes:

Full name
Email address
Phone number
Billing address
Shipping address
Payment information
Account login credentials
Date of birth (when voluntarily provided)
Gift recipient information
Engagement or anniversary dates
Jewelry preferences
Ring size
Wishlist items
Customer service communications
Reviews and testimonials

If you purchase a personalized or custom piece, we may also collect:

Initials
Names
Engraving requests
Special dates
Custom design information
Inspiration images
Uploaded files

Purchase Information

When you place an order, we collect information including:

Products purchased
Order history
Payment status
Shipping method
Delivery information
Returns and exchanges

Device Information

When you browse our website, we automatically collect certain information, including:

IP address
Browser type
Device type
Operating system
Time zone
Pages visited
Products viewed
Referring website
Session information
Click activity

Marketing Information

If you subscribe to our newsletter or SMS updates, we may collect:

Email preferences
Marketing preferences
SMS consent
Interaction with campaigns
Promotion participation

3. How We Collect Information

We collect information in several ways.

Information You Provide Directly

Examples include when you:

Create an account
Make a purchase
Join our mailing list
Request customer support
Schedule a consultation
Design a custom piece
Submit reviews
Participate in promotions
Contact us

Automatically Collected Information

We use technologies including:

Cookies
Pixels
Web beacons
Analytics tools
Session tracking
Log files

These technologies help us understand how visitors use our website, improve performance, personalize shopping experiences, and prevent fraud.

Information From Third Parties

We may receive information from trusted partners including:

Shopify
Payment processors
Shipping carriers
Marketing partners
Fraud prevention services
Analytics providers
Advertising platforms

4. How We Use Your Information

We use your information to:

Process Orders

Including:

Processing payments
Shipping products
Sending confirmations
Managing returns
Providing customer support

Personalize Your Experience

Including:

Product recommendations
Wishlist management
Saved shopping carts
Personalized communications

Improve Our Services

Including:

Website optimization
Product development
Customer research
Shopping experience improvements

Marketing Communications

With your consent, we may send:

New collection launches
Limited releases
Exclusive invitations
Promotions
Editorial stories
Style inspiration
Event invitations

You may unsubscribe at any time.

Security

We use your information to:

Detect fraud
Verify transactions
Protect customer accounts
Prevent unauthorized activity
Maintain website security

5. Cookies & Similar Technologies

Our website uses cookies and similar technologies to:

Remember your preferences
Keep items in your shopping bag
Maintain login sessions
Analyze website traffic
Measure marketing performance
Personalize content

Most browsers allow you to manage cookie preferences through your browser settings.

Please note that disabling certain cookies may affect website functionality.

6. Sharing Your Information

We never sell your personal information.

We may share your information only with trusted service providers necessary to operate our business, including:

Shopify
Payment processors
Shipping companies
Fraud prevention providers
Email marketing providers
SMS service providers
Website analytics providers
Customer support platforms

These providers are authorized to use your information only as necessary to perform services on our behalf.

We may also disclose information if required by law or to protect the rights, safety, or property of Aphorea, our customers, or others.

7. Custom Jewelry

If you submit artwork, inspiration images, engravings, sketches, or custom requests, you grant Aphorea permission to use that information solely for designing, producing, and fulfilling your custom order.

Unless you request otherwise, we may feature completed custom designs in our marketing materials or social media after removing personally identifying information.

If you prefer your custom piece remain completely private, please contact us before production begins.

8. Data Retention

We retain personal information only as long as necessary to:

Fulfill orders
Maintain customer accounts
Comply with legal obligations
Resolve disputes
Prevent fraud
Enforce our agreements

When information is no longer needed, it is securely deleted or anonymized.

9. Your Privacy Rights

Depending on where you live, you may have the right to:

Access your personal information
Correct inaccurate information
Delete your information
Restrict certain processing
Object to marketing communications
Request data portability
Withdraw consent where applicable

You may also update your account information at any time by logging into your Aphorea account.

10. California Privacy Rights

California residents may have additional rights under applicable privacy laws, including the right to:

Know what personal information we collect
Request deletion of personal information
Correct inaccurate personal information
Request access to collected information
Limit certain uses of sensitive information where applicable

Aphorea does not sell personal information.

11. Children's Privacy

Our website is not directed to children under the age of 13.

We do not knowingly collect personal information from children. If we become aware that such information has been collected, we will delete it promptly.

12. Security

We implement commercially reasonable administrative, technical, and physical safeguards designed to protect your personal information.

While no online system can guarantee absolute security, we continuously work to protect the information entrusted to us.

13. Third-Party Links

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of those websites. We encourage you to review their privacy policies before providing personal information.

14. International Visitors

If you access our website from outside the United States, your information may be transferred to and processed in the United States or other countries where our service providers operate.

By using our website, you consent to these transfers where permitted by law.